Introduced Spring 2017
Last Updated: August 14, 2017
Enhanced Logo
Logo (for light background)
Primary Logo
Primary Logo
Secondary Logo
Secondary Logo
Logo (for dark background)
Logo variation for full-width documents
Logo variation for full-bleed (margin-less) printing
This full-width brand asset may replace the regular logo for memos, letterheads, brochures, PPT templates, reports,
event programs, and other marketing materials.
Graphic design staff reserve the right to design a material that places the logo on the edge of the page for mar-
gin-less printing, as seen in the example below.
Primary Colors Secondary / Accent Colors
CMYK: 0/20/100/0
RGB: 255/203/5
HEX: ffcb05
CMYK: 0/0/0/100
RGB: 35/31/32
HEX: 231f20
CMYK: 0/0/0/90
RGB: 65/64/66
HEX: 414042
CMYK: 0/0/0/40
RGB: 167/169/172
HEX: a7a9ab
Colors
Typefaces
IMPACT | Use for Header/Subhead
ZURICH | Use for Header/Subhead
ZURICH | Condensed Light
ZURICH | Condensed Italic
ZURICH | Condensed Bold
ZURICH | Condensed Bold Italic
ZURICH | Roman
ZURICH | Italic
ZURICH | Bold
ZURICH | Bold Italic
ZURICH | Regular Extended
ZURICH | Bold Extended
ZURICH | Black
ZURICH | Ultra Black
IMPACT | Regular
OPEN SANS | Light
OPEN SANS | Light Italic
OPEN SANS | Regular
OPEN SANS | Italic
OPEN SANS | Semibold
OPEN SANS | Semibold Italic
OPEN SANS | Bold
OPEN SANS | Bold Italic
OPEN SANS | Extrabold
OPEN SANS | Extrabold Italic
Myriad Pro | Use for Body Text
Arial | Use for Body Text
OPEN SANS | Use for Body Text
ALTERNATIVE FONTS:
Typography Sample
EXPELESEQUI DOLUPTIONSED QUID
BEA NIENTE PRAT LACEAT QUATQUI
Voluptam quasperis sit est quatur? Bea niente prat
laceat quatquia cum consect ureperum rersperit,
nitaepu daeptas sae. Et lab illori ipsa demolumendam
re ipsam faceatae por am quaereptio qui duciminctur?
EXPELESEQUI DOLUPTIONSED
BEA NIENTE PRAT LACEAT QUATQUI
Sa sus iditibus, inis ducid entempos ut lique que
voluptam quasperis sit est quatur? Bea niente prat
laceat quatquia cum consect ureperum rersperit,
nitaepu daeptas sae. Et lab illori ipsa demolumendam
re ipsam faceatae por am quaereptio qui duciminctur?
Co-Branding
PURCHASING &
CONTRACT SERVICES
SAN JOAQUIN
COLLEG E
Logo Misrepresentations
Do not use the symbol or the word mark
by themselves. They should only be used
together in the approved combinations.
Do not recreate the log in a different
font, color or style or replace any of it’s
elements.
Do not stretch, crop, or distort the logo.
TIP: To ensure that the correct logo
proportion is maintained when scaling
the logo, hold the SHIFT key while
stretching the logo using the corner
handles.
Do not use white logo on white background.
Do not extend the logo using the same background color to add additional text or image.
Do not attach other images to the logo and
maintain a good distance between the logo and
other text or images on the page.
Do not use elements of the logo, including the delta
(triangle) shape and steamboat in designing logos
for departments/programs/special events, ect.
Do not use black logo on black background.
MARKETING, COMMUNICATIONS & OUTREACH
5151 Pacific Ave
Stockton, CA 95207
(Tel) 209.954.5151
(Fax) 209.954.5158
DeltaCollege.edu
SAN JOAQUIN
COLLEGE
Institutional Identity
Letterhead
Business Card
Envelope
Shelly Valenton
Director of Marketing,
Communications & Outreach
5151 Pacific Ave
Stockton, CA 95207
Admin Building, Room 102
Direct: 209.954.5382
DeltaCollege.edu
Institutional Identity
Tim Huynh
Graphic Design &
Marketing Coordinator
Marketing, Communications
& Outreach Department
Letterhead, Business Card, Envelope
ID Badge (optional)
Marketing Materials
Department Fliers
Institutional Research & Effectiveness | Student Equity & Diversity | Marketing, Communications & Outreach
In partnership with the Higher Education Research Institute at UCLA
85%
Felt challenged to think
more broadly about an issue
79%
Made an effort to educate others
about social issues
SINCE ENTERING THE COLLEGE
IN THE PAST YEAR
STUDENT PERCEPTIONS
89%
Made an effort to get
to know people from
diverse backgrounds
Felt that faculty encouraged them
to ask questions and participate
in discussions
MORE
THAN
HALF
74%
Discussed issues related to sexism,
gender differences, or
gender equity
93%
This college has a
long-standing
commitment to diversity
Made connections between
ideas learned in different courses
Applied concepts from courses
to real life situations
9 10
out
of
Have discussed course
content with students outside
of class
3 4
out
of
87%
This college encourages
students to have a public
voice and share their ideas
openly
84%
I feel comfortable sharing
my own perspectives and
experiences in class
This college provides the
nancial support I need to
stay enrolled
If asked, would recommend
SJ Delta College to others
84%
Faculty empower me to learn here
86%
Faculty believe in my potential
to succeed academically
82%
Faculty and staff understand the
academic, cultural, social, and
economic needs of students who
go here
Marketing Materials continued
DLE Infographics Poster
Explore the Possibilities Campaign
Website Banner
Branding Contact
If you have questions or concerns regarding the San Joaquin Delta College branding
standards and guidelines, please contact the Marketing, Communications & Outreach
Department. To access the downloadable fonts, templates and most recent Brand
Standards, go to:
http://DeltaCollege.edu/dept/publicinfo/branding.html
Shelly Valenton
Director of Marketing, Communications & Outreach
Administration Building, Room 110
t. (209) 954-5151 ext.5382
Tim Huynh
Graphic Design & Marketing Coordinator
Budd Building, Room 102
t. (209) 954-5151 ext.5418
