Solution
Case Study –
Send Me a Sample
Send Me a Sample offers voice-activated product trial.
Whenever people see the logo or call to action on a brands
advertising, they simply ask Alexa to “Send me a Sample”.
Customers are then guided through a script to help them
select the sample they want and even choose if they want to
begin an ongoing relationship with the brand or say no and
simply enjoy the sample.
Behind the elegantly simple user experience is a sophisticated
campaign management system connected to fulfilment and
shipping capability that ensures that stock levels can be
accurately managed, and brand samples can be sent out in
real time. The service also collects opt-in requests from the
consumer, enabling the brand to benefit from collecting first-
party consumer data at scale
Currently available in the UK & Ireland, USA & Canada and
Germany, Send Me a Sample will be soon be available in most
countries where people use Alexa.