Letter of Intent to Implement Affirmative Marketing

Page 1 Updated 6/10/2022

Letter of Intent to Implement an Affirmative Marketing

OWNER’S INFORMATION:

Office of Housing

700 Fifth Avenue, 57th floor

PO Box 94725

Seattle, WA 98124-4725

Phone: 206-684-0721

Fax: 206-233-7117

Letter of Intent to Implement Affirmative Marketing

Date: _____________________

Mandatory Housing Affordability (MHA) performance projects must submit this form to the Office of Housing

Reviewer prior to the issuance of the first building permit (that includes the structural frame for the building).

Multifamily Tax Exemption (MFTE) properties are required to submit this form as part of their Initial Application to

the MFTE program, which must be submitted to the Office of Housing at least 180 days prior to the issuance of

temporary certificate of occupancy.

If you have any questions, please email OFH[email protected] or call 206-386-1366.

Owner: __________________________________________________________________________

Address: __________________________________________________________________________

Phone: _____________________________

E-mail: _____________________________

Owner’s representative, if applicable: ___________________________________________________________

Address: __________________________________________________________________________

Phone: _____________________________

E-mail: _____________________________

Note: This letter of intent is intended to be signed by the building owner of record. The application may be rejected or additional

documentation required if the signer(s) is other than the building owner of record.

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Letter of Intent to Implement an Affirmative Marketing

PROPERTY INFORMATION:

PROJECT INFORMATION:

County Assessor’s parcel account number(s): _____________________________________________________

__________________________________________________________________________________________

Street Address: ______________________________________________________________________________

Legal Description (attached separate sheet if needed):

__________________________________________________________________________________________

Project Name: __________________________________________________________________________

Master Use Permit (MUP) Number: _____________________________________________________________

Construction Permit Number (if available): _______________________________________________________

Estimated Construction Start Date: _____________________________________________________________

Estimated Completion Date: __________________________________________________________________

Affordable Housing Incentive Program (check all that apply):

Multifamily Housing Property Tax Exemption (MFTE)

Mandatory Housing Affordability (MHA)

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Letter of Intent to Implement an Affirmative Marketing

GENERAL MARKETING PLAN:

SPECIAL OUTREACH & ADVERTISING IN ADVANCE OF GENERAL MARKETING:

Written description of the project’s plan to advertise rental units to the general public, including

anticipated marketing methods (e.g. ad placements, listings on rental websites, direct mail, sidewalk or site

signs, etc.) and estimated timeline for implementation.

Marketing Method

(include location or media source, where appropriate)

Estimated Timeline for Implementation

(in relation to opening)

Example: Ad placements in Seattle Times (print) Start 12 weeks prior to opening

I/We hereby indicate by my/our initials below that, prior to initiating any advertising or marketing

efforts that target the general public (as described in the General Marketing Plan above), I/we will:

1. Contact three community-based organizations from a list provided by the Office of Housing to

inform, and solicit applications from, households who otherwise might be unlikely to apply for

housing at the property. This outreach will occur two weeks before general marking for rental

properties and 90 days before general marking for homeownership properties;

2. For rental properties, provide notice of the vacancies to the Seattle Housing Authority (SHA) by

sending a completed “Special Outreach for Affirmative Marketing” form to

LeasewithHCV@seattlehousing.org or calling 206-239-1572; and

3. Document this effort using the “Affirmative Marketing Report.”

Owner’s initials: __________

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Letter of Intent to Implement an Affirmative Marketing

RESIDENT DEMOGRAPHIC DATA COLLECTION:

RECORD-KEEPING:

SUPPLEMENTAL SPECIAL OUTREACH:

I/We hereby indicate by my/our initials below that I/we will conduct supplemental outreach

to three community-based organizations and the Seattle Housing Authority to inform and solicit

applications from households who otherwise might be unlikely to apply for housing at the property if

multiple rental unit vacancies persist in my building for more than 45 days. This special outreach will be

documented using the “Affirmative Marketing Report” and shall include:

• Information on the number of affordable units at the property and the income and rent

restrictions on those units;

• Leasing and tenant selection criteria; and

• How the property intends to advertise vacancies in affordable units.

Owner’s initials: __________

I/We hereby indicate by my/our initials below that I/we will document all Affirmative Marketing efforts and

make them available to the Office of Housing upon request. My/our records shall include:

• Dates and documentation showing that three community-based organizations were contacted and

provided notice of vacancies in advance of General Marketing;

• For rental properties, dates and documentation of communications with the Seattle Housing

Authority (SHA), showing that SHA was contacted and provided notice of vacancies in advance of

General Marketing; and

• For rental properties, dates and documentation of supplemental special outreach for any rental

units with extended vacancies, showing that three community-based organizations and the Seattle

Housing Authority were contacted and provided information about affordable units at the

property, as detailed above.

Owner’s initials: __________

I/We hereby indicate by my/our initials below that I/we will offer each tenant the opportunity to disclose

demographic information on the Resident Demographic Form for Affordable Housing Incentive Programs

prior to the point of move-in and at unit turnover or sale. Those forms will be maintain on-site and available

for review during program audits.

Owner’s initials: __________

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Letter of Intent to Implement an Affirmative Marketing

DECLARATION OF INTENT TO IMPLEMENT:

As owner(s) of the property described in this letter, I/we declare my/our intent to implement the

Affirmative Marketing requirements, as stated above.

__________________________________________________________________

Owner’s Signature Date

__________________________________________________________________

Print Name Date

__________________________________________________________________

Owner’s Signature Date

__________________________________________________________________

Print Name Date