Winter / Spring 2010
Microsoft IT Academy
Welcome & Agenda
• Overview of IT Academy (ITA)
• Program Features & Benefits
• E-learning
• Program Value
• Simple Application Process
•
Questions
What is it?
An annual membership program for academic institutions that provides access to benefits, discounts,
tools and resources that help teachers, staff and students learn on Microsoft technologies
Who can join?
K-12 schools, districts, MS Education consortia, Colleges, Universities, Military Organization Schools
How do Academic Institutions participate?
Complete program registration, demonstrate accreditation or eligibility, pay the annual membership fee
and be activated within 7-10 days, or sign up through your campus agreement
What are the Requirements?
• Must be an accredited academic institution
• Appoint a Program Administrator (to receive communications and updates from Microsoft)
•
Program benefits should be used for education community
Program Objective
‘Empowering academic institutions to help students, teachers and staff realize their
skills and career potential through relevant, high-quality education programs’
Microsoft IT Academy – in brief
United States
1060 IT Academies
Canada
236 IT Academies
North America – Winter 2010
Institution Type
%
K-12 20%
2-year Community & Technical College 47%
4-year University/College 22%
Career/Technical Schools 9%
Other 2%
Total 100%
ITA North America
10 Provinces
50 States
Join the Fastest Growing Technology
Industry-Education Program in North America
The Bridge Between Education and Industry
Education Industry
Students want…
• Real-world training
• Cutting- edge skills
•
“Top of the stack”
credentials
Employers need…
• Skilled workers
• Job-ready hires
• Useful applicant
credentials
Institutions want…
• The best students
• The best instructors
•
Community relevance
Microsoft IT
Academy
IT Academy Provides …
• Real-world skills
• Cutting edge technologies
•
Hands-on experience
IT Academy Provides …
• Recognized credentials
• Microsoft brand presence
• Validated instructors
•
Official curriculum
Communities need…
• Successful Business
& Industry
Partnership
Lab Resources and
Study Resources for
Students-Teachers
Professional
Development
Certification Marketing
E-Reference
Library
eLearning
Microsoft Certified
Trainer Program
eReference
Library
eLearning
Microsoft Certified
Trainer Program
Academic Pricing
on Certification
Academic Second
Shot
Private members
site
Locator tool
Program Logo
Welcome Kit
Saves Teachers
Time
Elearning
Microsoft Official
Curriculum
Instructor Guides
DL =>
Office =>
IT Pro’s &
Developers
Curriculum
Lowers Costs Keeping Current Validating Skills
Key IT Academy Benefits Areas
Complete education toolkit for students, faculty and staff
“The Microsoft IT Academy program provides the tools we
need to deliver the highest quality IT education.”
-- Professor, Microsoft IT Academy
Flexible and Leading-edge
• Offer courses to match skills that
are in demand
• Create certification and
curriculum pathways
• Integrate courses into existing
curriculum
• Offer stand-alone courses for
students using e-learning
• Offer as credit or non-credit
courses
• Enable faculty professional
development
Meeting Workforce Demand w/IT Academy
MSITA Education & Certification
Office 2007 Word
Office 2007 Excel
Office 2007 Outlook
Office 2007 PowerPoint
Office 2007 Access
New
Information Worker
New
Information Worker
Managing Budgets
Managing Presentations
Managing Team Collaboration
Supporting Organizations
Certification = Employability
• 55% of Hiring Managers consider employee certification as a criterion for hiring1
• 46% of Hiring Managers consider employee certification as a criterion for
promotion
1
• 63% of Hiring Managers feel that certified individuals are more productive than
their counterparts
1
• 40% of individuals reported that Microsoft Certification was a factor in improving
their ability to find or keep a job or lead to a promotion
2
• 43% of individuals reported salary increases as a result of Microsoft certification3
• 53% of individuals believe obtaining a certification makes them more marketable4
1 2006 IDC Study
2 2006 MCP Customer Satisfaction Study
3 Redmond Magazine 2006 survey of compensation for IT Professionals
4 2008 Intrepid Survey
“It’s truly a global marketplace, especially in
the IT world. If you don’t have a
certification that validates you have the
needed skills, you’re at a significant
disadvantage.”
Bill Doherty, @ONE Project,
College System of California
Technology Salaries
• PC Technician: $31,000-$44,500
• Help Desk: $36,750-$48,250
• Computer Operator: $31,250-$44,500
• LAN/WAN Administrator: $54,500-$79,000
• Network Engineer: $69,750-$97,500
• Web Designer: $51,750-$78,750
• Web Developer: $60,000-$89,750
• Developer/Programmer: $60,000-$100,750
• Data Analyst/Report Writer: $58,500-$83,000
• Database Administrator: $76,250-$111,250
• Database Developer: $78,250-$111,000
*Data is based on the report from 2009 Robert Half Salary Guide for
Technology Professionals, one of the largest studies and annual
surveys of its kind in the US.
Program Effectiveness . . .
. . .has been verified through
institution, student, and
community experience
• Ogeechee Technical College
• 90% pass rate on certifications
• CIS department ranks 1
st
statewide in delivering
industry-recognized technology certifications
• Graduates of CIS program over past several years
achieving 100% job placement
• Partnering with Georgia Southern University
Success Story. . . SUNY ATTAIN Project
“Our goal is to help people
embrace technology as a skill,
not only personally but also
professionally. We want to help
them in the journey toward self-
sufficiency.”
Ronald Bryant
Statewide ATTAIN coordinator
State University of New York
United States
Effective for K-12
Training toward certification
gives students a competitive
edge for college and the
workforce…
• Dunbar High School opened Academy for
Technology Excellence in 2005
• Issued almost 630 certifications in first 3 years
• 90% Microsoft certifications
• ATE students score higher on FCATs than peers
Program Levels
Two levels of membership – Essential and Advanced
• The Essential level supports programs instructing on
Microsoft Office products
• The Advanced level supports instruction on Office and
Microsoft desktop, server and developer products
“The Microsoft IT Academy program provides the tools we need to
deliver the highest quality IT training.”
--
Randy Graves, Instructor,
North Idaho College
“Our staff likes the skills-based approach, and many
have already passed several qualifications with little
additional training.”
IT Director,
Benjamin Britten School
ITA Benefits Advanced Level Essential Level
Curriculum
E-Learning
Free access to more than 300 courses including desktop, server, and developer titles, including
Windows Vista and Office 2007 (and various titles on SharePoint, WS2008, SQL Server 2008,
.Net (Visual Studio) Framework 3.5)
o o
MOAC Academic Textbooks (fees apply)
Solution for semester- and quarter-based courses
o o
MOC Professional Courseware (fees apply)
Exclusive curriculum with preferred academic pricing
(example: ITA price $75 per textbook for 5 day course - $200 commercial)
o
Microsoft Digital Literacy
Free access to the five course series that explores essential ICT skills
o o
Software & Resources (not included with CASA ITA purchases)
Classroom Lab Licenses
100 licenses for Microsoft’s server, desktop and developer products
50 licenses for Microsoft Office Professional 2003 and 2007
o
o o
MSDN Academic Alliance – Developer & Designer
Free one-year download subscriptions to both the Developer & Designer tracks
o
Microsoft TechNet Plus Direct
One free subscription as well as a promotional discount on additional subscriptions
($500 Value)
o
MOST
POPULAR
Summary of Key FY09 Program Features
ITA Benefits at a Glance
ITA Benefits Advanced Level Essential Level
Microsoft Certified Professional Exam Discount
Academic pricing $60 USD ($125 full retail price) + Academic 2
nd
Shot
Microsoft Office Exam Discount
Academic pricing $35 USD ($75 full retail price)
o
o o
Instructor Professional Development
Microsoft Certified Trainer (MCT) Membership – 1 Free
One MCT membership and a 25% discount on additional MCT memberships for
qualified instructors. At Essential level, instructors with certifications on the 2007 Office
system are now eligible for MCT membership. Recognition as a premier technical and
instructional expert. ($400 value)
o o
Microsoft E-Reference Books Library
Free access for 3 instructors to 500-book, full-text, searchable technical library by
Microsoft Press. ($100 price for additional students & faculty -$249.99 value)
o
Marketing Resources
Welcome Kit
Members receive a welcome letter, plaque and posters to set up and showcase their IT
Academy membership
o o
Microsoft IT Academy Members Logo
Members receive access to the exclusive ITA logo for marketing and branding use
o o
IT Academy locator -- Referrals
Prospective students can quickly locate ITA institutions in their areas. The tool is
located on http://www.microsoft.com/education/msitacademy/itaplocator.mspx
o O
Newsletters & Live Meetings
Bi-monthly news and scheduled events on IT Academy related topics such as benefits,
certifications, and much more.
o O
MOST
POPUAR
NEW
ITA Benefits at a Glance
NEW
Private Members’ Site
eLearning
Benefits of Microsoft e-learning:
• Over 300 titles of desktop, server, and developer titles, including Windows Vista and Office 2007
• Rich multimedia content including activities, exercises, games, and hands-on virtual labs
•
Content is aligned with Microsoft Certification Exam objectives
In addition, faculty and staff enjoy:
• Additional resources to expand their knowledge on new technology
• e-learning course management tool
• Resources to augment classroom instruction
• Use e-learning course assessments to gauge student progress
Courses give students a
chance to try out concepts
on their own, and repeat
them as much as they
want
e-learning
Instructor LMS
1. Create ID
2. Single or Multi-Use
3. Set number of codes
4. Select expiration
5. Choose Group
(optional)
6. Pick Course(s)
7. Create Access Code
Steps
Student e-learning Access
1. Log on to itacademy.microsoftlearning.com
2. Sign in with Windows Live ID
3. Check the End User License Agreement box
4. Enter Access code: 6561-ITAROCKS-8105
5. Now student has access for 150 days
Steps
Student e-learning Experience
Courses are
added to student
My Learning
page. New
courses populate
here as well.
Tracks progress
and expiration.
Clicking link
launches course
IT Academy Value
Provide skills and certifications in demand in the
community
Focus on Top 20 jobs skills for 2014 and beyond in North
America (IT Academy addresses the gap)
Better understand Microsoft technologies within Campus or
School Agreement
Cut costs surrounding on- or off-site training sessions as
well as course development
Differentiate the institution in a tough economy and global
education market
$80,000*
Est. Campus
Value of
Membership
* Commercial pricing estimate
What is the Membership Cost?
The IT Academy is available for purchase through your reseller if you are an
academic license customer with Microsoft or directly through Microsoft.
Direct Purchase Price
Advanced Level Membership - Annual Fee of $1,750 + tax
Essential Level Membership - Annual Fee of $900 + tax
CASA Price
Advanced Level only - $1,584 (ERP) per year; $132 (ERP) per month
IT Academy membership cycle is 12 months. Enroll any time throughout the year. Membership
will begin when your account is activated and will expire the last day of that month the
following year.
CASA customers can pro-rate the monthly membership to align with license agreement. To
register through CASA, contact your Microsoft Reseller and order part number 54R-00098.
Program Fees
How to Register
www.microsoftitacademy.com
• Add on to your
current agreement
through
Or
•Approx. 5-10 min
•Online application
• ID a Program Admin
•Provide School
Shipping Info
•Sign Terms &
Conditions
•Provide tax exempt
proof, if applicable
•Select payment
method
Jeff Johnson, Academic Area Lead, US & Canada
jefjohn@microsoft.com
or 425-706-5549
Lisa Murray Speltz, IT Academy, North America
v-lisamu@microsoft.com
or 206-818-9561
IT Academy Web Info
www.microsoftitacademy.com
IT Academy Field Team E-mail
itareach@microsoft.com
Microsoft IT Academy Program
Key Contact Info
Thank you for your time today!
Appendix
• E-learning Demo
• Benefit Details
• Students 2 Business
•
Certification Grid
e-learning Demo
There are a number of
free courses you can
demo online at
https://www.microsoft
elearning.com/catalog/
default.aspx
Check it out!
The Microsoft Official Academic Course (MOAC) is a
comprehensive classroom program.
• Written for academic schedules - 8- to 16-week courses
•Complete instructor and student support
•Emphasis on building knowledge and skills for workplace
success
•Many exercises, cases, and labs
•Authentic scenarios
•Organized around Microsoft unified skills domain
•Maps to certification exam objectives
•Features pedagogy designed for success in classroom and with
certification exams
•Objective Domain Matrix
•Step by Step instructions
•Key Terms
• Numerous boxed features calling out relevant topics
•Certification Ready features throughout lessons
•Leveled Assessments
New titles are now available for the Office 2007 MCAS exams
and for the Windows Server 2008 MCTS and MCITP exams.
SQL Server 2005 and 2008 and Exchange Server 2007
available, too. For a complete list of available titles, go to:
www.wiley.com/go/moac.
Typical Book Costs for an ITA:
• MS Office Titles: $50 - $75
• MS IT Pro and Dev Titles: $85 - $120
Microsoft Academic Courseware
“The MOAC books are great
reference material.”
Zac Treadwell, Student
Baker College
Instructor-Led, Microsoft Official Curriculum
Faculty – saving Teachers Time
• Trainer Guide with annotated sections
• Setup Guide for course
• Structured Lesson Plans
• Supporting PPTs with instructor notes
(you can customize)
• V-Lab Launcher
• All courses are mapped to Microsoft’s globally recognized Certifications
•
Multiple formats to choose from: Course, Workshop, Clinic or Seminar
Students – enriching the learning experience
• Evaluation copy of the technology they are studying
• Complete Student notes and labs
• CD with easy to navigate best practices, whitepapers and industry tips
• Preparation for Certification
1 Day 3 Days 5 Days
$15 $45 $75
MCT Benefit Overview
Additional MCT certification benefits
• MCT welcome kit
• Full-package trainer kits
• Support services
• MCT member Web site
• Special offers
• Use of the Microsoft Certified Trainer (MCT) logo
Program Highlights
• Engage with 14,000 member faculty network
• Link to Academic newsgroups
• Gain access to MS Learning product library
• Participate in exclusive events for educators
• Simple sign up for academic faculty
MSDN Academic Alliance
• New option for Designer AA, brings Expression products to
Microsoft IT Academy Schools
• IT Academies entitled to subscription to both Dev and Designer
• Benefit cycle and code:
– 1-year MSDNAA matches w/ IT Academy membership
– Code easily available through ITA members’ website
NEW
in 2008-09!
“The savings I received through the MSDN
Academic Alliance Program on software has
more than paid for my college tuition.”
Tyler Enos, Student
Honolulu Community College
Microsoft eReference Library
• Over 500 full-text,
technical books in one
online library
• 3 subscriptions for faculty
• Students and faculty
pricing $59.99, $190 off!
• Covers emerging
technologies
• Includes Training Kits
Series and Step-by-Step
Series in convenient
eBook format
NEW
FEATURE!
TechNet Plus Direct
• New TechNet Direct benefits
include:
– 1 TechNet Plus Direct Subscription
– Additional TechNet Plus Direct subscription
available at 40% discount
• Microsoft software licensed for evaluation purposes.
• Beta software. Receive pre-release versions of Microsoft operating systems, servers and
business applications.
• Professional Support Incidents. For the toughest technical questions, a TechNet Plus
subscription includes two complimentary Professional Support incidents
2
and a 20% discount on
additional purchased support incidents
.
Talk to a Microsoft Support Professional to help resolve
mission-critical technical issues fast.
• Managed Newsgroup Support.
• Technical resources for Microsoft products.
• Online Concierge Chat. Chat with a Microsoft Search Assistant online for help finding the
technical resources you need or for assistance with non-technical questions.
• Free One-year Subscription to TechNet Magazine.
a Microsoft community initiative
Why “Better Together”
• S2B infrastructure can help connect trained, certified students with
partners and customers for industry lectures, mentors, internships and
jobs.
• S2B local resources can be used for recruiting events, advertising ITA
trainings, and promoting student and university success stories and
positive endorsements.
• S2B Global marketing can profile careers on Channel 8 and S2B sites,
provide job descriptions and roadmap of learning needed to succeed.
“The overall problem is that we cannot find qualified people to
offer jobs to.”
--Quote from a recent Microsoft Partner survey
