Faegre Baker Daniels LLP 50-State Survey – Automatic Renewal Laws – Updated March 21, 2019 Page 24
Contracts Applicable to Law
Contracts for goods and/or services with an automatic renewal or continuous service offer to a consumer.
Requirements
A business making the automatic renewal or continuous service offer must:
(1) Present the automatic renewal offer terms in a clear and conspicuous manner before the purchasing
agreement is fulfilled and in visual proximity, or in the case of an offer conveyed by voice, in temporal
proximity, to the request for consent to the offer. If the offer also includes a free gift or trial, the offer
must include a clear and conspicuous explanation of the price that will be charged after the trial ends or
the manner in which the subscription or purchasing agreement pricing will change upon conclusion of the
trial;
(2) Obtain consumer's affirmative consent to the agreement with the automatic renewal offer terms
(including those made at a promotional or discounted price for a limited period of time) before charging
the consumer's credit or debit card, or the consumer’s account with a third party;
(3) Provide an acknowledgement that includes the automatic renewal offer terms, cancellation policy and
information regarding how to cancel in a manner that is capable of being retained by the consumer. If the
automatic renewal offer includes a free gift or trial, the business must also disclose in the
acknowledgement how to cancel, and allow the consumer to cancel before the consumer pays for the
goods or services;
(4) Provide a toll-free telephone number, e-mail address, a postal address if the business directly bills the
consumer, or another cost-effective, timely, and easy-to-use mechanism for cancellation; and
(5) Prior to implementation of a material change, provide the consumer notice of any material change to
the terms of the automatic renewal that has been accepted by a consumer via a clear and conspicuous
notice, as well as information regarding how to cancel in a manner that is capable of being retained by the
consumer.
Definition of “Clear and Conspicuous”
Clear and conspicuous means:
• In larger type than the surrounding text, or in contrasting type, font or color to the surrounding text of the
same size; or set off from the surrounding text of the same size by symbols or other marks in a manner
that clearly calls attention to the language.
• If it's an audio disclosure, clear and conspicuous means: in a volume and cadence sufficient to be readily
audible and understandable.
Penalty for Failure to Comply
Violations are subject to the enforcement provisions of the Virginia Consumer Protection Act, though a business
is not subject to civil penalties or damages if the business makes a good faith effort to comply with the
statute’s requirements. Businesses may be subject to civil penalties (up to $5,000 per violation) and/or
damages, as the statute provides for a private right of action from individual consumers.