loyalty programs, operational standards and protocols, and
rights to use the brand’s intellectual property). They are
structured to provide the lender with certain comforts,
including the right to maintain in place:
• The franchise agreement
• Brand identification
• Current operation and procedures
• Its security interest in the real property and the results of
the business operations thereon
Since franchise agreements are typically non-assignable and
franchisees must be accepted by a franchisor, the hotel
brand or franchisor has leverage over a lender seeking to
foreclose and assert its rights over the collateral in the case
of a default by a borrower/hotel owner. From a franchisor’s
point of view, it prefers not to have a loss of an outpost
of its chain of franchised and branded hotels nor suffer
a loss of a payment stream of franchise fees. To facilitate
continuation of its brand at the location in question and
viability of security for the underlying loan transaction,
both franchisors and lenders seek the contractual rights
and privileges encompassed in LCLs. The third party to the
LCL, the owner, usually has the least amount of negotiating
leverage and is a signatory to provide for various covenants
and representations to the other two parties to tie together
its separate documentation with each, such as the franchise
documentation with the brand and the loan package with
the lender.
Briefly, a LCL customarily allows a lender to foreclose
or accept a deed in lieu of foreclosure (or otherwise take
over a mortgaged hotel property which serves as collateral
for the loan) in the event of a default under the loan and
continue its operations under the franchise agreement
between a defaulting owner/franchisee and the franchisor.
A franchisor wants the lender or its buyer in a foreclosure
auction or sheriff’s sale to accept the franchise agreement
and cure any outstanding defaults (usually, other than
nonpayment of past-due franchise fees) as well as continue
to comply with the terms of the franchise agreement.
Without a LCL in place, neither a lender nor its buyer have
any rights to continuation of the franchise agreement,
effectively undercutting the ability to operate under it and
denying access to the value of the brand provided by the
franchise agreement. Even with a LCL in place, the lender
or buyer must ensure that management of the hotel
location is or remains acceptable to the franchisor.
Each major hotel brand has its own LCL form and
procedures governing terms and provisions as well as
acceptable negotiated revisions to its form. However, most
are very similar as to the primary content of its LCL and
it is important that the lender and its counsel understand
the terms and how they are applied. The general terms and
provisions found in LCLs are summarized below.
Parties
The hotel franchisor produces the LCL on its letterhead
and it is addressed to the lender with the owner/franchisee
joining the lender as signatories in acceptance of the terms
of the LCL. The introductory section will reference the
franchise agreement, identify the property, and establish
the purpose of the LCL as connected to the grant of the
proposed loan. If lender is the lead of an affiliated group
or a consortium of two or more lender entities, that fact
situation may be raised here but should be addressed later
specifically in the body of the letter.
Franchisee Default
This provision states the operative elements of the LCL
and grants the lender the right to require the franchisee to
provide notice of any franchise default and the opportunity,
but not the obligation, to cure same if the franchisee fails
to do so. The LCL grants the lender cure periods. A lender
should seek 10 to 30 days from notice (preferably receipt
of notice) for monetary defaults, at least 30 days for non-
monetary defaults with the right to extend 90 to 180 days
if the default is not susceptible of cure in the shorter time
frame but the lender has commenced and is (diligently)
pursuing cure.
Usually, the franchisor indicates it can extend time
frames as it determines in its sole discretion, without
triggering further default issues under the franchise
agreement, allowing the parties more time to attempt
negotiated resolutions prior to any acquisition by the
lender which might be deemed a sale, thus imposing
potentially other adverse impacts upon the franchise and
the lender. Additionally, this section should also contain
provisions regarding defaulted payments, franchise transfer
arrangements, and fees if the lender elects, within a given
time frame (30 to 45 to 60 days), to accept and continue
the franchise agreement. Alternatively, it will establish
the short window for the lender to elect to terminate
the franchise agreement without it being subjected to
the franchise termination fees. In such event, the owner
remains liable therefor. If the lender elects to terminate the
franchise agreement, this section of the LCL will reiterate
the strict duties and obligations of the parties, and likely
establish a short time frame to accomplish the same,
which will include de-identification of the property from
the franchise. If the lender’s acquisition of the property is
delayed due to the pendency of foreclosure proceedings,