presentation greatly, but if done improperly (e.g., too much text in the slides,
irrelevant information or graphics, technical problems), it can detract from the
presentation. Remember, when you project text on the screen, your listeners read
that and may tune out the speaker, so it’s best to follow the 6 X 6 rule, meaning no
more than six lines of text with six or fewer words per line.
Performance. However useful audio and video examples may be, live performance is
an even more effective means of teaching. For this reason, ethnomusicologists often
invite “guest artists” to help them demonstrate a music tradition. Ethnomusicologists
frequently find themselves in the role of manager or concert promoter as well.
Through their research, they sometimes discover unknown artists of great quality, and
they may wish to organize opportunities for these musicians to perform publicly.
Arranging performances at local schools or community centers is usually easy to do.
By getting a musician to perform in public, you are helping to preserve the music that
artist represents and are providing the musician with an opportunity to share his or
her musical talents with others.
Some researchers also learn to perform the music they study. Back in the
1960s Dr. Mantle Hood of the University of California, Los Angeles, advocated what
he called “bimusicality” as a method for learning about and presenting music. While
you would normally not aspire to become “professional” in doing this, it can serve to
draw you closer to the musicians and music under study and make your presentations
far more interesting and credible.
Publishing. The most permanent means of disseminating knowledge about a music
tradition is through print publication. With the advent of desktop and electronic
publishing, this is far easier than before, but it should be understood that not all
publications are equal. In academia a clear distinction is made between publications
that are “peer-reviewed” or “refereed,” and those that are not. Peer-reviewed
publications—be they articles, books, or recordings—have been reviewed by one or
more people with expertise in the field before being accepted. Most peer reviews are
done “blind,” that is, the reviewers do not know the name of the author under review.
With regard to book publishing, there is also a distinction between legitimate
scholarly presses that subject manuscripts to close scrutiny and review and so-called
“vanity presses” that publish whatever an author submits in exchange, usually, for a
payment or a guarantee of sales. Virtually anything written can find its way into some
kind of print, physical or electronic, but being in print alone is not a guarantee of
quality or reliability.
A further distinction is made between scholarly and commercial publication.
Professors are expected to publish the results of their research in scholarly journals.
Even though these journals pay nothing for articles, publication in them is often the
basis for promotion, tenure, and pay increases. On the other hand, when
ethnomusicologists do write for magazines and other commercial publications, they
can expect to be paid. Authors of academic press books can expect—or at least hope
for—royalty payments based on the number of copies sold. However, because