Similarly, Pennsylvania-licensed breweries may obtain a special permit to participate in
malt or brewed beverages and food expositions off their licensed premises, at which they
may engage in sales by the glass, growler, bottle or package not to exceed 192 fluid ounces
in a single sale of malt or brewed beverages produced under the authority of their license,
and provide tasting samples of malt or brewed beverages that they have produced in
individual portions not to exceed four fluid ounces, which may be sold or offered free of
charge. 47 P.S. § 4-446(c)(1). “Malt or brewed beverages and food expositions” are
defined as affairs held indoors or outdoors with the intent of educating those in attendance
of the availability, nature and quality of malt or brewed beverages in conjunction with
suitable food displays, demonstrations and sales. Id. Malt or brewed beverages and food
expositions may also include other activities, such as arts and crafts, musical activities,
cultural exhibits, agricultural exhibits and farmers’ markets. Id.
Also, Pennsylvania-licensed limited distilleries may obtain a special permit to participate
in liquor and food expositions off their licensed premises, at which they may engage in
sales by the glass, bottle, or case lots of liquor produced under the authority of their license,
and provide tasting samples of liquor in individual portions not to exceed one and one-half
fluid ounces, which may be sold or offered free of charge. 47 P.S. § 5-505.4(8). “Liquor
and food expositions” are defined as affairs held indoors or outdoors with the intent of
promoting Pennsylvania products by educating those in attendance of the availability,
nature and quality of Pennsylvania-produced liquors in conjunction with suitable food
displays, demonstrations and sales. Id. Liquor and food expositions may also include
activities other than liquor and food displays, including arts and crafts, musical activities,
cultural exhibits, agricultural exhibits and farmers markets. Id.
Limited wineries, breweries, or limited distilleries may apply for the aforementioned
special permits using the PLCB’s online regulatory system, PLCB+. If an SOP or an OPCP
is issued for an event, or if the event is being held on otherwise licensed premises, any
special permits issued to manufacturers for the same event would need to be for separately
designated (and correspondingly delicensed) areas at the event location.
Additionally, please note that if your organization or group will be charging an admission
fee or selling tickets for your event, and payment of the admission fee or purchase of a
ticket is made mandatory for attendees to obtain access to otherwise free tasting samples
being offered by a manufacturer at an event, this would be considered a separate sale of
alcohol. Such sales would need to be made pursuant to an SOP, OPCP, or a retail license
in accordance with the limitations previously explained above. Further, each permit only
authorizes that permit holder to sell alcohol, and only authorizes the permit holder to sell
its alcohol. A permit holder holding an SOP, for example, cannot require payment of a fee
to it, as a condition for allowing the customer to buy wine offered for sale by a limited
winery selling under the authority of its exposition permit.