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FREE DOWNLOAD
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
© 2021 by Bluewire Media and David Meerman Scott v11.0
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
v11.0
2:
Who is this person?
COMPANY:
WHO
Web Strategy Planning Template
PRODUCT/SERVICE:
Buyer Persona
Description
1:
Guarantees, testimonials, press etc.
WHY
How are you remarkable?
Proof
Google, blogs, Facebook, Instagram
etc.
Who do they trust?
WHERE
Where are they?
Why are they buying from you?
WHAT
Problems you solve for this buyer?
Purchase
Enquire
Connect
Free download (Lead magnet)
Actions you'd like them to take:
What will you publish?
Keywords buyers type into Google.
HOW
Content is King (Strategy)
Blog, Twitter, YouTube, email,
newsletter, e-books, Facebook,
podcasts etc.
Marketing is Queen (Tactics)
WHEN
Things to do this week:
SCORECARD
... this month:
... this quarter:
... this year:
No. of Purchases:
GOAL RESULT
No. of Enquiries:
No. of Connections:
No. of Downloads:
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
v11.0
© 2021 by Bluewire Media and David Meerman Scott v11.0
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
