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BUSINESS PLAN TEMPLATE
For a start-up company
18/01/2012 12:33:19(GMT)
Executive Summary.....................................................................................................3
Business Overview......................................................................................................3
Products and Services................................................................................................3
Sales Forecast...............................................................................................................4
Marketing Strategy.......................................................................................................4
Management and Staffing.........................................................................................5
Implementation Plan....................................................................................................6
Overhead Expenses .....................................................................................................6
Investments...................................................................................................................6
Financing.......................................................................................................................7
Financial Projections...................................................................................................7
Risk Analysis................................................................................................................ 12
3
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Executive Summary
The purpose of executive summary is to summarize the highlights of the bizplan and to
provide a brief snapshot of the company.
Give the reader a fix on the size and type of the company, its management, the products
and services it offers, also some basic information about the industry, the size of the
target market, and the financial goals of the business.
If your plan is designed to help you get a bank loan, include the information about the
amount, type and purpose of the funds your are seeking.
Main financial measures
2012 2013 2014
Cash 152,993
82,426
211,043
Sales revenue 1,550,000
4,000,000
5,500,000
Net profit for financial year -215,880
167,108
391,863
Operating margin -13.9%
4.18%
7.12%
Owners' equity 34,120
201,228
593,091
Return on equity (per year) -633%
83.0%
66.1%
Business Overview
The business overview section generally consists the information about your company's
legal name, address and contact information.
Briefly describe the ownership and organizational structure, give a mission statement and
a list of your objectives and success factors.
Depending on the business model and a type of business plan, you may need to include a
description of the location and facilities.
Describe your company's history (if any) or a startup information.
Products and Services
The starting point here is a clear statement of what the product is or what service your
company will provide.
4
Explain what makes your products or services unique in the marketplace and how they
will differ from those of your competitors.
Do you have any plans to update existing products or to offer new products or services in
the next years? If yes, provide a brief description of what you plan to do.
Sales Forecast
You may include comments to your sales forecast expressed below.
Sales revenue (USD)
Products and services 2012 2013 2014
Products on sale 1,550,000
4,000,000
5,500,000
1,550,000
4,000,000
5,500,000
Gross margin (%)
Products and services 2012 2013 2014
Products on sale 35
35
35
Marketing Strategy
The marketing strategy section typically consists of an:
?? Industry analysis, which assesses the general industry environment in which your
compete.
?? Target market analysis, which identifies and quantifies your customers.
5
?? Competitive analysis, which identifies your competitors, their strengths and
weaknesses.
?? Marketing plan, which explains how you will effectively market your products
and services to the target customers.
Management and Staffing
Here you should describe the management and staffing structure of your company.
Discuss how many employees you currently have (if any) and how many you expect to
have over the next years.
Point out the key people and their roles on your management team.
Discuss how you will fill the key non-management jobs within your business.
Discuss any factors that could affect your ability to find, hire and keep employees.
Headcount
Personnel 2012 2013 2014
Management 3
3
3
Blue collar 4
7
9
7
10
12
Monthly salary (USD)
Personnel 2012 2013 2014
Management 5,500
5,700
6,000
Blue collar 4,300
4,400
4,500
Labor cost (USD)
2012 2013 2014
Wages and salaries 404,400
574,800
702,000
Social security costs 40,440
57,480
70,200
Labor cost 444,840
632,280
772,200
REVENUES 1,550,000
4,000,000
5,500,000
Labor cost to revenues 28.7%
15.8%
14.0%
Labor cost (USD)
2012 2013 2014
Wages and salaries 404,400
574,800
702,000
Social security costs 40,440
57,480
70,200
Labor cost 444,840
632,280
772,200
REVENUES 1,550,000
4,000,000
5,500,000
Labor cost to revenues 28.7%
15.8%
14.0%
6
Implementation Plan
The implementation plan section you should provide an overview of the types of
activities your enterprise must routinely perform. Depending on the business model, you
may briefly describe the manufacturing process and/or the process of rendering services,
filling orders, collecting money from customers, providing after-sale support, dealing
with unexpected occurrences or changing conditions etc.
Overhead Expenses
You may give some comments on the overhead expenses budget included with this
chapter.
Other operating expenses (USD)
Other operating expenses 2012 2013 2014
Start-up expenses 50,000
0
0
Overhead expenses 300,000
500,000
600,000
350,000
500,000
600,000
Investments
Describe your investment plan (purchase of fixed assets) included with this chapter.
Assets purchase value (USD)
Fixed assets 2012 2013 2014
7
Start-up investments 50,000
0
0
Fixed assets 0
100,000
0
50,000
100,000
0
Financing
Describe how your company shall be financed (your own contribution, bank loans, equity
investments, capital leases, grant financing).
Capital structure (USD)
2012 2013 2014
Current assets 512,453
482,021
738,130
Fixed assets 42,500
120,000
97,500
Current liabilities 320,833
381,869
223,614
Long-term liabilities 200,000
18,925
18,925
Owners' equity 34,120
201,228
593,091
Inflows of nominal value (USD)
Owners Q1-2012 Q2-2012 Q3-2012 Q4-2012
Owner A 150,000
0
0
0
Owner B 100,000
0
0
0
250,000
0
0
0
Loan amounts received (USD)
Annuity loans 2012 2013 2014
Bank loan 2 0
50,000
0
0
50,000
0
Principal repayments (USD)
Annuity loans 2012 2013 2014
Bank loan 2 0
14,492
16,584
0
14,492
16,584
Interest expense (USD)
Annuity loans 2012 2013 2014
Bank loan 2 0
1,992
1,399
0
1,992
1,399
Financial Projections
Income Statement
The intent of an income statement is to show how much net profit the business will be
generating. First, it calculates gross profits. Gross profit is sales revenue minus cost of
8
sales. Then, the statement begins to account for the other expenses like personnel
expenses, rent and utilities, advertising, etc. Once that is calculated and subtracted from
gross profit, it leaves the net profit.
Balance Sheet
A balance sheet is a snapshot in time about a company's health. The balance sheet totals
the company's assets and liabilities. It also tracks the owner's equity by placing it with the
liabilities, this provides a way for the two categories to balance. When totaled the assets
and liabilities with owner's equity should equal each other. What one finds with this
financial is where the business capital and liabilities are placed.
Cash Flow Statement
The cash flow statement shows how cash is flowing in and out of the business. It can be
argued the cash flow statement is similar to the income statement with a lot of the same
categories. However, a cash flow statement accounts for loan payments, owners draw
(dividends outflow), and capital purchases (fixed assets), but not depreciation or write-
offs. Any cash transaction is accounted for, so a company's liquidity is being tracked. Its
goal is to point out when a business will need cash or be cash rich.
Performance measures (USD)
2012 2013 2014
Sales revenue 1,550,000
4,000,000
5,500,000
Export sales 0
0
0
Cost of sales 1,007,500
2,600,000
3,575,000
Gross profit 542,500
1,400,000
1,925,000
Other operating revenue and expenses 0
0
0
Other operating expenses 350,000
500,000
600,000
Labor cost 444,840
632,280
772,200
Depreciation of fixed assets 7,500
22,500
22,500
Operating profit -259,840
245,220
530,300
EBITDA -252,340
267,720
552,800
Financial income and expenses -28,000
-22,409
-7,816
Profit before income tax -287,840
222,811
522,484
Income tax expense -71,960
55,703
130,621
Profit -215,880
167,108
391,863
Operating margin -13.9%
4.18%
7.12%
Gross margin 35%
35%
35%
Sales per employee 221,429
400,000
458,333
Value added 192,500
900,000
1,325,000
Value added per employee 27,500
90,000
110,417
Return on equity (per year) -633%
83.0%
66.1%
Quick ratio 1.09
0.69
1.97
Current ratio 1.60
1.26
3.30
ISCR -9.01
11.9
70.7
DSCR 0
1.13
2.46
Debt to equity ratio 11.7
1.17
0.03
Debt to capital ratio 92.1%
53.9%
3.09%
9
Receivables collection period, days 29.0
15.0
15.0
Payable period, days 38.7
20.0
20.0
Inventory period, days 58.1
30.0
30.0
Income statement (USD)
2012 2013 2014
Sales revenue 1,550,000
4,000,000
5,500,000
Export sales 0
0
0
Other operating revenue 0
0
0
Cost of sales 1,007,500
2,600,000
3,575,000
Other operating expenses 350,000
500,000
600,000
Labor cost
Wages and salaries 404,400
574,800
702,000
Social security costs 40,440
57,480
70,200
Total labor cost 444,840
632,280
772,200
Depreciation of fixed assets 7,500
22,500
22,500
Operating profit -259,840
245,220
530,300
Financial expenses
Interest expense 28,000
22,409
7,816
Total financial expenses 28,000
22,409
7,816
Profit before income tax -287,840
222,811
522,484
Income tax expense -71,960
55,703
130,621
Net profit for financial year -215,880
167,108
391,863
Balance sheet (USD)
2012 2013 2014
ASSETS
Current assets
Cash 152,993
82,426
211,043
Receivables and prepayments
Trade receivables 125,000
166,669
229,169
Prepaid and deferred taxes 71,960
16,257
0.00
Other short-term receivables 0
0
0
Inventories
Inventories 162,500
216,669
297,919
Total current assets 512,453
482,021
738,130
Fixed assets
Tangible assets
Machineny and equipment 50,000
150,000
150,000
Less: Accumulated depreciation -7,500
-30,000
-52,500
Total 42,500
120,000
97,500
Total fixed assets 42,500
120,000
97,500
Total assets 554,953
602,021
835,630
LIABILITIES and OWNERS' EQUITY
Liabilities
Current liabilities
Loan liabilities
Short-term loans and notes 0
0
0
Current portion of long-term loan liabilities 200,000
216,584
0
Total 200,000
216,584
0
10
Debts and prepayments
Trade creditors, goods 108,333
144,448
198,614
Trade creditors, other 12,500
20,837
25,000
Employee-related liabilities 0
0
0
VAT (GST) 0
0
0
Total 120,833
165,285
223,614
Total current liabilities 320,833
381,869
223,614
Long-term liabilities
Long-term loan liabilities
Loans, notes and financial lease payables 200,000
18,925
18,925
Deferred grant revenue 0
0
0
Total long-term liabilities 200,000
18,925
18,925
Total liabilities 520,833
400,793
242,539
Owners' equity
Share capital in nominal value 250,000
250,000
250,000
Share premium 0
0
0
Retained profit/loss 0
-215,880
-48,772
Current year profit -215,880
167,108
391,863
Total owners' equity 34,120
201,228
593,091
Total liabilities and owners' equity 554,953
602,021
835,630
Cash flow statement (USD)
Jan-
2012
Feb-2012
Mar-2012
Apr-2012
May-2012
Jun-
2012
CASH FLOWS FROM OPERATING ACTIVITIES
Inflows
Payments from customers 16,667
33,333
33,334
50,000
66,666
66,667
Receipt of grant financing (operating
expenses)
0
0
0
0
0
0
Receipt of grant financing (personnel
expenses)
0
0
0
0
0
0
Receipt of other operating revenue 0
0
0
0
0
0
Total 16,667
33,333
33,334
50,000
66,666
66,667
Outflows
Payments to vendors (goods) 14,444
36,111
21,667
36,111
57,777
43,334
Payment of salaries and wages 33,700
33,700
33,700
33,700
33,700
33,700
Social security costs 3,370
3,370
3,370
3,370
3,370
3,370
Payments to vendors (operating
expenses)
20,833
41,666
41,667
33,334
25,000
25,000
Total 72,347
114,847
100,404
106,515
119,847
105,404
Net cash flow from operating activities -55,681
-81,514
-67,070
-56,515
-53,181
-38,737
CASH FLOWS FROM INVESTING ACTIVITIES
Receipt of grant financing (assets) 0
0
0
0
0
0
Total 0
0
0
0
0
0
Outflows
Payments to vendors (assets) 50,000
0
0
0
0
0
Total 50,000
0
0
0
0
0
Net cash flow from investing activities -50,000
0
0
0
0
0
CASH FLOWS FROM FINANCING ACTIVITIES
Inflows
Inflows of nominal value 250,000
0
0
0
0
0
Inflows of share premium 0
0
0
0
0
0
Loan amounts received 400,000
0
0
0
0
0
Total 650,000
0
0
0
0
0
Outflows
Principal repayments 0
0
0
0
0
0
11
Interest expense 2,333
2,333
2,333
2,333
2,333
2,333
Dividends (net to shareholders) 0
0
0
0
0
0
Payment of corporate income tax 0
0
0
0
0
0
Corporate income tax on dividends 0
0
0
0
0
0
VAT Return 0
0
0
0
0
0
Total 2,333
2,333
2,333
2,333
2,333
2,333
Net cash flow from financing activities 647,667
-2,333
-2,333
-2,333
-2,333
-2,333
Net change in cash and cash equivalents 541,986
-83,847
-69,404
-58,849
-55,514
-41,070
Cash and cash equivalents at the
beginning
0
541,986
458,139
388,735
329,886
274,372
Cash and cash equivalents at the end 541,986
458,139
388,735
329,886
274,372
233,302
Cash flow statement (USD)
Q3-2012
Q4-2012
Q1-2013 Q2-2013
CASH FLOWS FROM OPERATING ACTIVITIES
Inflows
Payments from customers 450,000
708,334
958,333
999,999
Receipt of grant financing (operating expenses) 0
0
0
0
Receipt of grant financing (personnel expenses) 0
0
0
0
Receipt of other operating revenue 0
0
0
0
Total 450,000
708,334
958,333
999,999
Outflows
Payments to vendors (goods) 346,667
505,556
668,055
649,999
Payment of salaries and wages 101,100
101,100
143,700
143,700
Social security costs 10,110
10,110
14,370
14,370
Payments to vendors (operating expenses) 75,000
75,000
116,665
124,998
Total 532,877
691,766
942,790
933,067
Net cash flow from operating activities -82,877
16,568
15,543
66,932
CASH FLOWS FROM INVESTING ACTIVITIES
Receipt of grant financing (assets) 0
0
0
0
Total 0
0
0
0
Outflows
Payments to vendors (assets) 0
0
100,000
0
Total 0
0
100,000
0
Net cash flow from investing activities 0
0
-100,000
0
CASH FLOWS FROM FINANCING ACTIVITIES
Inflows
Inflows of nominal value 0
0
0
0
Inflows of share premium 0
0
0
0
Loan amounts received 0
0
50,000
0
Total 0
0
50,000
0
Outflows
Principal repayments 0
0
52,584
53,917
Interest expense 7,000
7,000
6,828
6,118
Dividends (net to shareholders) 0
0
0
0
Payment of corporate income tax 0
0
0
0
Corporate income tax on dividends 0
0
0
0
VAT Return 0
0
0
0
Total 7,000
7,000
59,412
60,035
Net cash flow from financing activities -7,000
-7,000
-9,412
-60,035
Net change in cash and cash equivalents -89,877
9,568
-93,869
6,896
Cash and cash equivalents at the beginning 233,302
143,425
152,993
59,124
Cash and cash equivalents at the end 143,425
152,993
59,124
66,021
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Cash flow statement (USD)
2012 2013 2014
CASH FLOWS FROM OPERATING ACTIVITIES
Inflows
Payments from customers 1,425,000
3,958,332
5,437,500
Receipt of grant financing (operating expenses) 0
0
0
Receipt of grant financing (personnel expenses) 0
0
0
Receipt of other operating revenue 0
0
0
Total 1,425,000
3,958,332
5,437,500
Outflows
Payments to vendors (goods) 1,061,667
2,618,055
3,602,083
Payment of salaries and wages 404,400
574,800
702,000
Social security costs 40,440
57,480
70,200
Payments to vendors (operating expenses) 337,500
491,663
595,837
Total 1,844,007
3,741,998
4,970,120
Net cash flow from operating activities -419,007
216,334
467,380
CASH FLOWS FROM INVESTING ACTIVITIES
Receipt of grant financing (assets) 0
0
0
Total 0
0
0
Outflows
Payments to vendors (assets) 50,000
100,000
0
Total 50,000
100,000
0
Net cash flow from investing activities -50,000
-100,000
0
CASH FLOWS FROM FINANCING ACTIVITIES
Inflows
Inflows of nominal value 250,000
0
0
Inflows of share premium 0
0
0
Loan amounts received 400,000
50,000
0
Total 650,000
50,000
0
Outflows
Principal repayments 0
214,492
216,584
Interest expense 28,000
22,409
7,816
Dividends (net to shareholders) 0
0
0
Payment of corporate income tax 0
0
114,364
Corporate income tax on dividends 0
0
0
VAT Return 0
0
0
Total 28,000
236,901
338,763
Net cash flow from financing activities 622,000
-186,901
-338,763
Net change in cash and cash equivalents 152,993
-70,567
128,616
Cash and cash equivalents at the beginning 0
152,993
82,426
Cash and cash equivalents at the end 152,993
82,426
211,043
Risk Analysis
The risk analysis section should anticipate the events or conditions that could affect the
business success during the term of the business plan. Discuss how likely it is that these
13
events will occur and what steps you will take to limit the impact should these events
occur.
Break-even analysis (USD)
2012 2013 2014
Sales revenue 1,550,000
4,000,000
5,500,000
Cost of sales 1,007,500
2,600,000
3,575,000
Variable expenses, total 1,007,500
2,600,000
3,575,000
Labor cost 444,840
632,280
772,200
Other operating expenses 350,000
500,000
600,000
Depreciation of fixed assets 7,500
22,500
22,500
Financial expenses 28,000
22,409
7,816
Fixed expenses, total 830,340
1,177,189
1,402,516
Gross margin 35%
35%
35%
Break-even sales revenue 2,372,400
3,363,398
4,007,188
Sales revenue above break-even 0
636,602
1,492,812
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