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Complying with the Digital Markets Act: Apple’s Efforts to Protect User Security and Privacy in the European Union
1. Survey: Nearly half of Android users
consider switching to iPhone over security
and privacy concerns, 9to5Mac (Aug. 16,
2022), https://9to5mac.com/2022/08/16/
android-users-consider-switching-
iphone/.
2. App Store developers generated $1.1
trillion in total billings and sales in the
App Store ecosystem in 2022, Apple
(May 31, 2023), https://www.apple.
com/newsroom/2023/05/developers-
generated-one-point-one-trillion-in-the-
app-store-ecosystem-in-2022/.
3. For more information, see Apple
announces changes to iOS, Safari, and
the App Store in the European Union,
Apple (Jan. 25, 2023), apple.com/
newsroom/2024/01/apple-announces-
changes-to-ios-safari-and-the-app-store-
in-the-european-union/.
4. App Store stopped more than $2
billion in fraudulent transactions in
2022, Apple (May 2023), https://
www.apple.com/newsroom/2023/05/
app-store-stopped-more-than-2-billion-
in-fraudulent-transactions-in-2022/.
5. 2022 App Store Transparency Report,
Apple (2023), https://www.apple.com/
legal/more-resources/docs/2022-App-
Store-Transparency-Report.pdf.
Sources
6. Steve Jobs recognized this very issue in
2007. See Steve Jobs, iPhone SDK Letter
(Oct. 17, 2007), available at https://tidbits.
com/2007/10/17/steve-jobss-iphone-sdk-
letter.
7. Threat Intelligence Report 2023, Nokia,
https://www.nokia.com/networks/security-
portfolio/threat-intelligence-report/.
8. See European Consumer Centre
Germany, Tips against subscription
traps on the internet, https://www.evz.
de/en/shopping-internet/internet-fraud/
subscription-traps.html.
9. Stuart Madnick, The Continued
Threat to Personal Data: Key Factors
Behind the 2023 Increase (Dec. 2023),
https://www.apple.com/newsroom/pdfs/
The-Continued-Threat-to-Personal-Data-
Key-Factors-Behind-the-2023-Increase.
pdf.
10. Building a Trusted Ecosystem for
Millions of Apps: A threat analysis of
sideloading, Apple (Oct. 2021), at 14.
11. Elizabeth Cassin, Sarahah: Anonymous
app dropped from Apple and Google
stores after bullying accusations, BBC
(Feb. 25, 2018), https://www.bbc.com/
news/blogs-trending-43174619.
12. FTC Finalizes Order Requiring
Fortnite maker Epic Games to Pay
$245 Million for Tricking Users into
Making Unwanted Charges, FTC (Mar.
4, 2023), https://www.ftc.gov/news-
events/news/press-releases/2023/03/
ftc-finalizes-order-requiring-fortnite-
maker-epic-games-pay-245-million-
tricking-users-making; Kids Mobile
Gaming Report: More Than Two-Thirds
of Parents Worry Kids Overspending
on In-App Purchases, Sell Cell (June 5,
2020), https://www.sellcell.com/blog/
more-than-two-thirds-of-parents-worry-
kids-overspending-on-in-app-purchases/.
13. App promoting private parties amid
COVID-19 removed from Apple App Store,
Bus. Insider (Dec. 30, 2020), https://
www.businessinsider.in/tech/apps/news/
app-promoting-private-parties-amid-
covid-19-removed-from-apple-app-store/
articleshow/80020920.cms; Khadeeja
Safdar & Kevin Poulsen, Google,
Apple Struggle to Regulate Covid-19
Tracing Apps, Wall St. Journal (June 5,
2020), https://www.wsj.com/articles/
why-google-and-apple-stores-had-a-
covid-19-app-with-ads-11591365499.
14. Children’s Online Learning Program
ABCmouse to Pay $10 Million to Settle
FTC Charges of Illegal Marketing and
Billing Practices, FTC (Sept. 2, 2020),
https://www.ftc.gov/news-events/
news/press-releases/2020/09/
childrens-online-learning-program-
abcmouse-pay-10-million-settle-ftc-
charges-illegal-marketing.