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Tags
Last updated 2024-01-16 17:34:39
Tag is a feature used in targeted push where you can call Tencent Push Notification Service SDKs or server APIs to
bind one or more tags to devices. After that, you can push messages based on the tags, which makes lean operations
easier.
Note:
Tag push is a batch push feature and has frequency limits. It's not recommended for scenarios where a push tag is
bound to only a small number of devices or frequent pushes are required. For such scenarios, you can use the feature
of push to an account or a list of accounts accordingly.
Tag Push Scenarios
User engagement and reactivation
Application operation often requires message reminders for new users, which is an important part of the new user
experience and improves the retention rate of new users. By selecting the new devices tag provided by Tencent
Push Notification Service during push, you can push messages to users registered on the specified date with ease.
In addition, we also provide the inactive users tag, with which you can specify users who have not been active
for N days as the push target and push messages to them for user reactivation, thus increasing the number of active
application users.
Event subscription notification
Your live streaming application will stream a football match at 18:00 on October 24, and the live stream will be
available for reservation on October 20. You want to push a message about the upcoming start to users who
subscribe to this program before the live stream starts.
If a user subscribes to this program, the title 10241800 Football can be used as a tag to bind to the user device
token. When the live stream is about to start, you can select the Football tag to push a notification to inform the
user of the match start. After the match ends, you can call the tag unbinding API of Tencent Push Notification Service
to unbind the 10241800 Football tag from the device token.
Renewal notification
You want to push a renewal notification in application A to users whose membership will expire in three days. Assume
that a device token is bound to tags football and deadline:20200210. If a user renews the membership
for a month on February 9, 2020, you need to replace the tag deadline:20200210 with